Content creation is the future of business, careers, and entrepreneurship.
Every money-making enterprise today must produce content if they want to;
- distinguish themselves from competitors
- be remembered by both current and potential clients
- Bring in more business and boost sales
You’ll need to do more than just publish on social media, though, if you want the content to work for you and produce the results you need.
What you need to invest in is content marketing.
The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
The purpose of content marketing is to establish your brand as the authority on a given subject.
It’s important to establish enough authority and trust so that your business comes to mind first when a consumer is ready to make a purchase.
You help a particular audience overcome or resolve basic everyday problems so that they will turn to you when they encounter far more difficult issues, for which you would already have an answer.
You produce content to position your product or service as the top choice and solution for your target market.
Although I can’t cover everything there is to know about content marketing in one post, I can suggest you enroll in Hubspot Academy’s free Content Marketing Certification Course.
Knowing that you must create content is one thing; understanding where to find ideas for that work is another.
Here are 12 ways to generate unlimited content ideas for social media.
How To To Find Unlimited content Ideas For Social Media
When I need to write on a particular subject, this is one of my go-to resources.
All you need to do is enter the term or subject you want to cover in your upcoming blog post or YouTube video after you’ve arrived at this website.
Then, this tool will provide more than 200 queries that actual people are using Google to look for. I tested the keywords “caring for a dog” in the image below.
You can see that more than 320 inquiries concerning these terms were found.
- YouTube
There is a wealth of information and content on YouTube. Finding a channel that produces material similar to yours is the best way to find ideas for new YouTube videos.
Say you publish tutorials and videos for skin care. Look for another skincare video creator, then check their comments to see what questions people are asking.
This indicates that there is a need for certain topics, and it’s likely that the author hasn’t yet addressed them.
Utilize the chance to produce content on those subtopics or questions.
- Google AutoComplete
Google is the best resource for finding any kind of information. As a result, it is simple for this search engine to recommend a term to you.
Have you ever tried typing something into Google’s search bar, only to have it complete the sentence or question for you?
If you’ve previously searched for the term, you’ll see that Google will return the exact term along with a list of other possible searches underneath it.
These suggestions show the popular search terms associated with a given phrase.
Take note of those terms and include them on your list of content ideas for social media.
- Twitter Explore/Trends
The most popular social media platform for discussing recent global news and updates is Twitter.
Typically, you will find phrases or hashtags that are popular at a particular time. When a phrase is “trending,” it indicates that plenty of people are talking about it in your country or around the world.
Because it’s likely that people will use Google to find out more about why the term is trending, take advantage of the opportunity to publish an article, or create a YouTube video about it.
You must frequently check your trends on Twitter and be a regular Twitter user in order to find content ideas this way.
We can see why Reddit refers to itself as “the front page of the internet.”
Millions of individuals use this social media platform, which has a solid reputation as a forum and content discussion site.
You must be a member of the site and subscribe to subreddits that are relevant to your interest or niche in order to find discussions taking place there.
You might discover subreddits like r/socialmedia or r/Instagram.
Once you join a subreddit, you’ll have access to the questions, contributions, and perspectives of users all around the world. All these can be sources for your social media content.
- User Generated Content
You can obtain user-generated content (UGC) from your consumers and clients.
Reviews, recommendations, videos, Q&A pieces, and social media updates are all part of UGC.
You can discover what customers loved and dislike about your product or service by reading what they have to say about it on social media.
Take what they disliked and work to make it better. Then, when you’re creating promotional content for your products, gather the elements that customers loved and emphasize them.
Quora is a well-known discussion forum where anyone may post questions and any expert can reply with an answer.
Once users recognize that you’re an authority in a specific area, they can ask questions directly to you on this platform.
To find content ideas on Quora, go to the platform, and search for the topic you want.
You’ll get results categorized as; all, questions, answers, posts, profiles, topics, and spaces.
Filter by questions to see what people are looking for answers to. Choose the queries that apply to you the most, and then add them to your list of potential content topics.
- Competitor FAQs
Go to the bottom of your competitor’s website and scroll there. You’re in luck if they have a FAQs page.
Users’ frequently asked questions (FAQs) about a service, a product, or a system are collected in FAQs documents or pages.
If you’re in the same business, you might discover some helpful topics to add to your list of content ideas for social media.
When determining what kinds of posts receive the most engagement on the website and on social media, BuzzSumo is a great resource.
With the use of this tool, you may discover which title formats get the most clicks and hence use this knowledge to improve your content.
The only drawback of the free plan is that you can only view a small number of the top results.
- Email Newsletters
Have you ever discovered a really good newsletter? I have about 4 newsletters I enjoy each week, but my favorite is Creator To CEO by Vanessa Lau.
When you read these emails, you usually find a few things you hadn’t considered.
You might be inspired to approach what they presented from a different perspective or be reminded of a story you need to share with your audience.
If you don’t already have any, go to the websites of the leading brands in your sector and look for the word “newsletter.” It’s usually at the top or bottom of the website.
If you don’t already have any, go to the websites of the leading brands in your sector and look for the word “newsletter.” It’s usually at the top or bottom of the website.
Once you find it, leave your contact details to start receiving weekly updates.
This tool, as its name suggests, assists you in developing content ideas based on a specific title.
Every piece of content’s title or first sentence is important in getting readers or viewers to click on it.
Title generator creates intriguing and original titles and content ideas for social media that you haven’t considered before. The best part is that for each search you conduct, it returns 700 titles.
Take your time reading each title, then choose the most interesting ones that your audience will love.
Certainly, one of my favorite online resources is Hubspot. You can do a lot using Hubspot’s products and services.
A CRM as well as free ebooks, courses, and tools are just a few of the helpful resources offered by Hubspot.
The Hubspot blog topic generator is only one of many useful tools. Simply enter a topic in the search bar and press “Enter.”
The search returns 5 blog post ideas, but if you share your contact information, you can access over 250 suggestions for your future blog posts.
Conclusion
There are different content forms and categories to explore. In-depth videos, short videos, blog entries, e-books, podcasts, webinars, and a lot more.
I hope you learned about some incredible resources for how to generate social media content ideas, and that you are now prepared to add these resources to your content calendar and get to work.
Please share this post with your network on Twitter or Instagram stories if you find it to be useful.
Stay awesome!
