Are you interested in making money on YouTube? If so, you’re not alone — thousands of people are turning to the platform for their income each and every day. With the rise of popular digital content creators, many are asking what are the most profitable niches on YouTube?
With the vast amount of content creators on the platform, it can be difficult to identify which ones are the most successful and lucrative. To help you make the decision, we’ve put together a list of the top 12 most profitable niches on YouTube that you should consider when starting your YouTube channel, with a list of popular channels to use as benchmarks in each category as you get started.
Let’s dive right in!
1. Personal Finance
The personal finance niche is one of the most profitable niches on YouTube. People are always looking for ways to save money, invest wisely, and improve their financial situation, and YouTube offers an excellent platform for experts to share their insights and advice. Channels in this niche can cover topics such as budgeting, investing, debt management, and building wealth. They can also create product reviews, affiliate links, and sponsored content, which can be lucrative.
Popular Personal Finance YouTube channels you should check out:
- WhiteBoard Finance
- Graham Stephan
- Ryan Scribner
- Financial Education
- Nate O’Brien
- Andrei Jikh
- The Financial Diet
2. Marriage and Parenting
Let’s face it – parenting is hard! Marriage, even harder. So it’s good to hear someone going through something remotely similar and knowing how to possibly navigate this life. This explains why these two niches are growing rapidly on YouTube. Parents are always looking for tips, advice, and ideas on how to raise their children. Partners asking questions about how to treat their partners right and bring about stability in their marriages. If you have strong views about these topics and have the skills to create engaging content, this could be a great niche for you.
Popular marriage and parenting YouTube channels you should check out:
- FirstCry Parenting
- Smart Parenting
- The Growth Marriage
3. Health and Fitness
Another popular niche on YouTube is health and fitness. With people becoming more health-conscious, channels that focus on health and wellness can be profitable. Channels in this niche can cover topics such as exercise routines, healthy eating, and mental health. They can also partner with fitness brands and create sponsored content.
Popular Health and Fitness YouTube channels you should check out:
- Pick Up Limes
- POPSUGAR Fitness
- The School of Life
- The Fitness Marshall
- The Body Coach
Gaming has become a huge industry, and many people are now making a living by streaming their gameplay on Youtube. While you’ll need a good setup to get started, it’s definitely one of the most profitable niches on Youtube. You can build a following by providing quality commentary and engaging content — and you’ll be rewarded with plenty of views and subscribers. Channels can cover topics such as game reviews, walkthroughs, and live streaming. They can also create sponsored content and partner with gaming brands.
Popular gaming YouTube channels you should check out:
Vlogging is another great option for those who want to make money on YouTube. Vlogging is essentially just making real-time videos about your life — and viewers love it. It’s one of the easier niches to get started in — all you need is a camera and a script. Plus, it allows you to get creative and explore different topics to keep your viewers engaged.
Popular vloggers you should check out:
- Alfie Deye
- Tyler Oakley
6. Beauty and Fashion
The beauty and fashion niche is one of the most profitable niches on YouTube. With people always looking for the latest fashion trends and beauty products, channels in this niche can attract a significant audience. Your channel can create product reviews, tutorials, and sponsored content. You can also partner with fashion and beauty brands, which can be lucrative.
Popular beauty and fashion YouTube channels you should check out:
- James Charles
- Mr. Kate
- Natalies Outlet
- Simply Nailogical
- alpha m
- Jackie Aina
The travel niche is one of the most profitable niches on YouTube, as people love to see the world and explore new places. Channels in this niche can cover topics such as travel vlogs, city guides, and hotel reviews. They can also partner with travel brands, which can be lucrative.
Popular travel YouTube channels you should check out:
- Sailing La Vagabonde
- Fearless and Far
- Dave and Deb
- Drew Binsky
- The Bucket List Family
- Travel Yourself
If you have a passion for food and making interesting recipes, this is a great niche to enter. You can create guides, tutorials, and “what’s in my pantry” videos to teach people how to make delicious dishes. Plus, you can always earn extra money through sponsorships and product placements.
Popular cooking YouTube channels you should check out:
- Jamie Oliver
- Joshua Weissman
- New York Times Cooking
- Babish Culinary Universe
- Bon Appétit
9. DIY and Crafts
The DIY and crafts niche is another profitable niche on YouTube. With people looking to save money and create unique items, channels in this niche can attract a significant audience. Channels can cover topics such as home decor, fashion, and crafting tutorials. They can also partner with craft brands, which can be lucrative.
Popular DIY and Crafts YouTube channels you should check out:
- MADE Everyday
- HGTV Handmade
- I Like To Make Stuff
- Debi’s Design Diary
- Home Repair Tutor
- Living to DIY with Rachel Metz
10. Business and Entrepreneurship
People are always looking for ways to start their own business and become successful entrepreneurs. Here, you can cover topics such as business advice, startup tips, and motivational speeches and inadvertently can also create sponsored content and partner with business brands.
Popular business and entrepreneurship YouTube channels you should check out:
- The Google Business Channel
- Marie Forleo – Marie TV
- Roberto Blake – Always Be Creating
- Bryan Elliott – Behind the Brand
11. Personal Development
The personal development niche can be profitable on YouTube, as people are always looking to improve themselves and reach their full potential. Channels in this niche can cover topics such as self-help, productivity, and motivation. They can create tutorials, courses, and coaching programs. They can also partner with personal development brands, which can be lucrative.
Popular personal development YouTube channels you should check out:
- TEDx Talks
- Be Inspired
- School of Life
- Big Think
- Team Fearless
- Matt D’Avella
- Improvement Pill
If you’re tech-savvy and have a passion for all things tech, this could be a great niche for you. People are always looking for tips and tutorials on the latest gadgets and trends. Reviews, tutorials, and comparisons are some of the most profitable types of content in this niche.
Popular technology YouTube channels you should check out:
- Unbox Therapy
- Marques Brownlee
- The Verge
- Austin Evans
My bottom line!
These are my 12 most profitable niches on YouTube for 2023. But of course, success on YouTube requires more than just picking a profitable niche. Creators need to create high-quality content that resonates with their audience, build engagement and community, and use effective marketing and promotion strategies.
Creating content on YouTube can be a lucrative career, and the most profitable niches on the platform are those that are evergreen and can earn you a steady stream of income. Whether you’re into gaming, beauty and makeup, vlogging, or any of the other topics we’ve listed above, you can create content in any of these niches and make money off your YouTube channel. With the right content, the right keywords, and a bit of luck, you can make a profitable career out of creating content on YouTube for any of these most profitable niches.
Additionally, it’s worth noting that while these niches have the potential to be profitable, success on YouTube is not guaranteed. As a creator, you should focus on creating content that they’re passionate about and that offers value to your audience. Authenticity and passion are key to building a loyal audience and growing a successful channel.
Finally, remember that YouTube’s algorithms are constantly changing, so it’s important to stay up-to-date with the latest trends, features, and best practices. By keeping an eye on these factors and adapting to changes, you can stay ahead of the curve and maximize your potential for success on YouTube.