It’s unbelievably insane how fast digital marketing jobs are taking over the marketing career landscape. In fact, LinkedIn listed digital marketing jobs as one of the most in-demand jobs with over 860,000 job openings.
Want to know why?
As a result of the continuous rise in social media usage, entrepreneurs and marketers are gravitating towards digital marketing, because it targets a broader range of audiences.
Of course, these entrepreneurs are seeking those who are proficient in digital marketing to handle the work for them.
This clarifies why specialists in digital marketing are highly regarded and sought after.
What is digital marketing?
To be straightforward, digital marketing is the process of building your brand’s awareness by leveraging digital channels to market products or services.
Who is a digital marketer?
A digital marketer is anyone capable of exploiting one or different methods of sending traffic to a product or service, through digital channels.
What are the best Digital Marketing jobs for 2023?
In this article, I share the top 7 digital marketing jobs to look out for as we come close to 2023.
- Social Media Marketer
This exceptional method of digital marketing involves all that has to do with growing a brand’s online presence on social media platforms, so they can reach new customers and maintain the old ones.
Doing this will foster a direct and personal connection with your audience, thereby increasing your sales and conversions.
In light of this, social media marketing is one of the highest-paid digital marketing jobs because it has a wider reach, coupled with the fact that it is a faster and easier means to distribute content.
Social media marketers are expected to propose strategies that will benefit brand sales and influence a lead’s buying behavior whilst fostering relationships with customers.
Average annual income: $72,276.
Although SEO and SEM are closely related, there’s a slight difference between these two.
SEO stands for Search Engine Optimization.
SEM is an acronym for Search Engine Marketing.
According to Wikipedia, Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
Whereas SEM uses paid methods to get traffic to websites or web pages.
93% of most online interactions start with a search engine. Understanding search engine algorithms and staying updated with them can be a daunting task for businesses, especially when they aren’t familiar with them.
In that case, an SEO/SEM expert is requested. They handle on-page and off-page SEO optimization along with organizing paid advertisements that influence a successful PPC.
Average annual income: $75,680.
- Data Analyst
What a data analyst performs is gathering, processing, and bringing forth a statistical analysis of data.
Data analysts are valuable because the information they’ve obtained can be used to identify weak areas, solve problems, and assist companies in making better decisions.
As a data analyst, you’re open to occupying diverse roles such as an intelligence analyst, business analyst, operations analyst, and market research analyst, to mention but a few.
Furthermore, you would be working closely with management heads, programmers, and engineers.
A data analyst uses automated tools to derive data, they sift this data to get rid of corrupted ones. Again, they organize the data in an easier format, and access and interpret the data so vital decisions can be made.
If you wish to take on this role, you should have satisfactory Mathematical reasoning, be good at programming languages, be accurate, have a team spirit and be able to think critically.
Average annual income: $70,854.
- Email Marketer
Ever since $13 million was generated from the first email marketing campaign in 1978, over 70% of marketers and companies integrated email marketing into their sales channels.
You’re probably wondering why a company or brand would want to hire someone to send emails to prospects for them. I mean, isn’t it something even a layman can handle?
You see, it’s not exactly the sending aspect, the main game is the targeted and personalized email messages.
Meaning an email marketer has to be capable of building an email list, writing effective headlines, composing emails, understanding marketing strategies, and running A/B tests that will generate leads and boost conversions.
Businesses are also in search of email marketers because email marketing has a strong ROI. For every $1 spent on email marketing, there’s a return investment of $36!
Average annual income: $62,150.
- UX/UI designer:
A UX designer, i.e a User experience designer, is associated with the user research, usability testing, development, visual design, prototyping, UI design, and service delivery of a website or product.
UI designing, also known as User Interface design is concerned with the things a user would see to be able to interact with a website or product.
A UI designer aims to map out a website or product’s design by including elements, aesthetics, buttons, and patterns.
UX designs take web designing to a whole new level by the specific methodology used. It ensures a user has a good internal experience with a product or website.
You can see that a UX designer also applies UI designing in their strategy, which is why you need to know both skills instead of just one.
Average annual income: $91,950.
Copywriting is the strategy of crafting compelling and convincing content that pushes people to take the required action.
To become a copywriter, you need to understand how online sales work. Likewise, you should be able to put yourself in your reader’s shoes to know what they’re thinking at every point in their buyer’s journey.
The intention of copywriting is to sell.
That’s basically it.
Every entrepreneur or even a new business needs a copywriter because they are capable of generating 10 times the revenue for their employers.
Copywriters are involved with the production of sales letters, landing pages, billboards, brochures, ads e.t.c
Average annual income: $68,588.
- Content Strategist
A content strategist uses various techniques to develop and execute content that suits a client’s interests or goals.
You know what they say; “Content is King“.
To stand out from their competitors, businesses require a content strategist, they are the brains behind every organization.
Content strategists are expected to come up with unique suggestions based on the business objectives, KPIs, buyer personas, SEO guidelines, ROI, and marketing channels that will magnetize positive engagements for a company.
As a content strategist, you’re a valuable asset to your employees because you’ll manage and confirm they are doing everything right (content-wise) to achieve their desired aim.
Average annual income: $90,509.
How do I become a digital marketer?
One of the fundamentals of digital marketing is copywriting. Basic knowledge of copywriting is vital for any form of marketing.
Next, pick a section of digital marketing you resonate with the most and invest your time into learning that skill.
Since you’re still testing out your skills, volunteer to work for digital marketing organizations to gain experience that will build your CV.
With all this in place, you’ll be able to take your career in digital marketing to incredible levels.
What are some of the best free digital marketing courses I can take?
First, start with this free digital marketing course which will introduce you to the concept of digital marketing.
After you have chosen a niche, check out some of these awesome blog posts that offer direct links to a good number of digital marketing courses you can take.
Ps: Click the link that correlates with the niche you’ve chosen.
- India’s Institute of Digital Education.
- The 10 best free SEO courses available online.
- 17 Free Social Media Marketing Courses To Get Your Game On.
- 11 of the Best Free UX Design Courses Out There.
- 10 Best Online SEM Courses (Free & Paid).
- Free Online Certificate Courses to become a Copywriter
- Hubspot’s free Content Strategy Course.
- Free course to learn Email Marketing
To quickly recap, digital marketing will be one of the most powerful marketing techniques in the future. My point is, digital marketing is worth your time.
I hope this article was able to enlighten you on the top digital marketing jobs for 2023or better still, help you choose a field in digital marketing you’re interested in.