LinkedIn is the largest professional networking platform designed for professionals to connect, network, and share their expertise with over 700 million other users worldwide. It’s a great platform to grow your personal and business’ brand, expand your network, and find new career opportunities. However, you need to know what to post on LinkedIn to get noticed and get the most out of it.
The key to success on LinkedIn is understanding the purpose of the site and the types of posts that are going to be successful. You need to keep in mind that not all posts are going to get the same attention, and if you post the wrong type of content, you won’t get the engagement you’re hoping for. Before we dive into what type of content to post, let’s take a look at why you should be leveraging LinkedIn.
LinkedIn is a great platform for businesses, job seekers, and freelancers.
For businesses on Linkedin;
It can be used to build brand awareness, reach potential customers, and engage with potential partners. It is also a great way to stay in touch with your existing customers and keep them informed about your business.
For job seeker on Linkedin;
It can be used to network and find new opportunities. It is a great way to reach out to potential employers, showcase your accomplishments and skills, and build relationships with other professionals in the same industry.
For freelancers on Linkedin;
It can be used to find new clients and opportunities. It is a great way to showcase your portfolio, create relationships with potential clients, and showcase what you are capable of.
Now that you know why you should be leveraging LinkedIn, let’s dive into what type of content to post. The content you post on LinkedIn should be relevant and interesting to your target audience. You should also focus on adding value and sharing valuable insights with your audience. Here are some types of content you can post on LinkedIn:
Enough with the talk.
Let’s explore what to post on LinkedIn for assured growth!
1. Share Your Expertise
One of the best things you can post on LinkedIn is content that showcases your expertise. This can include articles, blog posts, videos, or infographics that provide valuable insights and advice related to your industry or profession. By sharing your expertise, you can position yourself as a thought leader and build your reputation as an expert in your field. This can help you attract new clients, job offers, and other opportunities.
When sharing your expertise, it’s important to provide value to your audience. Make sure that your content is informative, actionable, and relevant to your audience. You can also use LinkedIn’s publishing platform to create long-form articles that dive deeper into a topic. This can help you establish yourself as a credible source of information and attract more followers and connections.
2. Engage With Your Network
LinkedIn is all about networking, and one of the best ways to grow your network is to engage with your existing connections. This can include liking, commenting, and sharing their posts, as well as sending them personalized messages and invitations to connect. By engaging with your network, you can build stronger relationships, stay top of mind, and increase your visibility on the platform.
As you engage with your network, it’s vital to be genuine and authentic. Don’t just like or comment on posts for the sake of it. Instead, take the time to read the post and provide a thoughtful response. This can help you build stronger relationships with your connections and increase the likelihood that they will engage with your content in return.
3. Show Your Personality
LinkedIn is a professional platform, but that doesn’t mean you can’t show your personality. In fact, showing your personality can help you stand out from the crowd and make a stronger connection with your audience. This can include sharing personal stories, photos, or videos that give your audience a glimpse into your life outside of work. Just make sure that your content is appropriate for a professional audience and aligns with your personal brand.
When showing your personality, it’s important to strike a balance between personal and professional content. While it’s okay to share personal stories and photos, make sure that they are relevant to your audience and add value in some way. For example, you could share a photo of yourself volunteering at a local charity event or participating in a fitness challenge. This can help you build a stronger connection with your audience and show that you’re more than just a professional.
4. Share Industry News and Trends
Another great thing to post on LinkedIn is industry news and trends. This can include articles, blog posts, or videos that discuss the latest developments in your industry or profession. By sharing industry news and trends, you can demonstrate your knowledge and keep your audience informed about important developments. This can help you establish yourself as a credible source of information and attract new followers and connections.
One thing to note is to priotize giving provide your own insights and perspective. Don’t just share a link and expect your audience to engage with it. Instead, provide your own commentary and analysis on the topic. This can help you stand out from the crowd and position yourself as a thought leader in your industry.
5. Promote Your Products or Services
If you’re a business owner or entrepreneur, LinkedIn can be a great platform to promote your products or services. This can include sharing product demos, customer testimonials, or case studies that demonstrate the value of what you offer. By promoting your products or services, you can attract new customers, build your brand, and increase your sales. Just make sure that your content is informative and not overly promotional, as LinkedIn users tend to be more interested in educational content than sales pitches.
When promoting your products or services, it’s key to focus on the benefits rather than the features. Instead of just listing the features of your product or service, explain how it can solve a problem or improve the lives of your customers. You can also use LinkedIn’s targeting options to reach your ideal audience and increase the effectiveness of your promotions.
6. Use hashtags to increase your visibility
Hashtags are a great way to increase the visibility of your posts on LinkedIn. When you use hashtags, your posts are more likely to be seen by people who are searching for that particular topic. This can help you reach new audiences and increase engagement on your posts.
To identify relevant hashtags to use, research the topics that are relevant to your audience and industry. You can also use LinkedIn’s suggested hashtags to help you find popular hashtags to use in your posts. However, avoid overusing hashtags as it can come across as spammy and decrease engagement.
7. Share your achievements and milestones
LinkedIn is a great platform to showcase your achievements and milestones and celebrate them with your audience. This can include awards you’ve won, new projects you’re working on, or milestones you’ve reached in your career.
When you share your achievements on LinkedIn, you establish yourself as a thought leader in your industry and inspire others to follow in your footsteps. This can help you grow your audience and increase engagement on your posts. However, avoid bragging or coming across as self-promotional, and always tie your achievements back to the value you provide to your audience and industry.
8. Ask for Feedback
LinkedIn is a great platform to get feedback from your peers and colleagues. This can include asking for feedback on a project you’re working on, requesting input on a new idea, or soliciting advice on a challenge you’re facing. By asking for feedback, you can get valuable insights and perspectives that can help you improve your work and grow your skills. It can also help you build stronger relationships with your network and demonstrate your willingness to learn and improve.
Be specific about what you’re looking for. Don’t just ask for general feedback on your work. Instead, provide context and ask specific questions. For example, you could ask for feedback on the design of a new product or for suggestions on how to improve a marketing campaign. This can help you get more valuable feedback and make it easier for your connections to provide useful insights.
9. Participate in Groups
LinkedIn groups are a great way to connect with like-minded professionals and engage in discussions related to your industry or profession. By participating in groups, you can share your expertise, learn from others, and build your network. You can also create your own group and invite others to join, which can help you establish yourself as a thought leader and build your brand.
As you participate in groups, remember to be respectful and professional. Don’t just promote your products or services. Instead, focus on providing value to the group by sharing your expertise and insights. You can also ask questions and participate in discussions to learn from others and build your network.
10. Use multimedia to make your posts stand out
Visual content is more likely to grab people’s attention and increase engagement on your posts. Consider incorporating multimedia into your LinkedIn posts, such as images, videos, and infographics. This can help your posts stand out in people’s feeds and increase engagement.
When using multimedia, ensure that it’s high-quality and relevant to the content of your post. Use images and videos to illustrate your points or provide additional context, and use infographics to share statistics or data in a visually appealing way.
It’s important to make sure that they are high-quality and relevant to your content. Don’t just use stock photos or generic images. Instead, use visuals that are unique and add value to your content. You can also use LinkedIn’s native video feature to create short videos that showcase your expertise or provide insights on a topic.
11. Be Consistent
Consistency is key when it comes to building an audience on LinkedIn. You should aim to post regularly, whether that’s daily, weekly, or monthly. When you post consistently, your audience knows what to expect from you and is more likely to engage with your content.
To make it easier to post consistently, consider creating a content calendar that outlines the topics and themes you want to cover. This can help you plan your posts in advance and ensure that you’re covering a variety of topics that are relevant to your audience.
In conclusion, these are some of the best things if you’re looking for what to post on LinkedIn for growth. However, keep in mind that success on LinkedIn requires a consistent and strategic approach. You need to be active on the platform, engage with your network, and provide value to your audience. By following these tips and experimenting with different types of content, you can build a strong personal brand, grow your network, and achieve your professional goals on LinkedIn.
Remember to always keep your audience in mind when creating content for LinkedIn. Provide value, engage with your network, and be consistent. By doing so, you can establish yourself as a thought leader in your industry, build your personal brand, and attract new opportunities.
Lastly, go ahead and connect with me on LinkedIn….